Nearly all WordPress donation pages fail to display the number of people already donating. When supporters believe they are the only ones donating, they are less inclined to complete their contributions. Donor leaderboards address this by displaying genuine support in real time. Seeing others donate makes people feel more at ease about supporting your cause. Additionally, it’s straightforward to implement on your site using the appropriate donation plugin. In this guide, I’ll demonstrate how to build a donor leaderboard in WordPress to honor your supporters and expand your nonprofit. A donor leaderboard fosters social proof and motivates donations by displaying real-time community backing. Witnessing others donate helps new visitors feel more at ease and inspired to support your cause. In fact, studies indicate that 74% of donors are motivated to give extra or contribute beyond their regular pattern when driven by a compelling reason. Witnessing real people donate—particularly when their generosity is recognized—can provide that additional motivation. Moreover, showcasing top donors on nonprofit websites goes beyond merely celebrating their contributions. It also generates momentum for fundraising efforts. Discover additional insights in our nonprofit research guide. Here are some key advantages of incorporating a donor leaderboard on your WordPress site: Benefit. Why It’s Significant. Boosts community involvement
Transforms solo donations into a collective journey, making supporters feel connected to a larger mission.
Highlights leading donors
Publicly acknowledging contributors on your nonprofit’s website deepens their bond with your cause and makes them feel appreciated.
Sparks healthy rivalry
Viewing peers on the leaderboard motivates donors to increase their contributions or prompts others to join in.
Fosters openness and confidence
Displaying donor participation assures prospective supporters that many others support your vision.
Promotes ongoing contributions
Donors might opt for monthly pledges to sustain or advance their ranking.
Now, I’ll guide you through setting up a donor leaderboard in WordPress.